Work

Self-Expression Through Brand and Consumption Choices: Examining Cross-Cultural Differences

Year: 2016

Type: dissertation

Source: eScholarship (California Digital Library)

Author: Mirei Takashima

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2472246658

Cites: 92

Cited by:

Related to: 10