Work

Global marketing and advertising: understanding cultural paradoxes

Year: 1998

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.35-2812

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2472282145

Cites:

Cited by: 325

Related to: 10