Work

The sweet taste of consistency in brand name sound & product/label shapes: Investigating appetitive responses in a dessert context and obstacles that suppress

Year: 2016

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2016.17

Authors: Nancy Spears, Seth Ketron, Kirsten Cowan

Institution: University of North Texas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2472375498

FWCI: 3.469

Cites: 39

Cited by: 10

Related to: 10