Anchoring Effects in Product Valuation: Inferences and Self-Generated Anchors
Year: 2014
Type: article
Source: ACR North American Advances
Authors: Sangsuk Yoon, Nathan M. Fong, Angelika Dimoka
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2472562958
