Work

The Effects of Sampling and Information on Brand Choice When Beliefs in Quality Differences Are Ambiguous

Year: 1986

Type: article

Source: ACR North American Advances

Authors: George Brooker, John J. Wheatley, John S. Y. Chiu

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2472626504

FWCI: 1.756

Cites:

Cited by: 13

Related to: 10