Work

Marketing segmentation using the particle swarm optimization algorithm: a case study

Year: 2016

Type: article

Source: Journal of Ambient Intelligence and Humanized Computing

DOI: 10.1007/s12652-016-0389-9

Authors: Chu Chai Henry Chan, Ying-Rown Hwang, Hsin-Chieh Wu

Institution: Chaoyang University of Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2472845752

FWCI: 2.081

Cites: 27

Cited by: 18

Related to: 10