Work

Is Personalized Communication Superior? Personalization and Consumers’ Characteristics

Year: 2011

Type: article

Source: UvA-DARE (University of Amsterdam)

Authors: Ewa Masłowska, Edith G. Smit, Bas van den Putte

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2473158417

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