Work

Should Advertising Appeals Match the Basis of Consumers' Attitudes?

Year: 1996

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1996.12466640

Authors: Laurette Dubé, Amitava Chattopadhyay, Anick Letarte

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2473870737

FWCI: 1.814

Cites: 30

Cited by: 21

Related to: 10