Work

Potential negative outcomes from sports sponsorship

Year: 2015

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-16-03-2015-b003

Author: John L Crompton

Institution: Texas A&M University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W2473969561

FWCI: 5.8

Cites: 5

Cited by: 35

Related to: 10