Work

An Evaluation of Spokesperson and Vehicle Source Effects in Advertising

Year: 1982

Type: article

Source: Current Issues and Research in Advertising

DOI: 10.1080/01633392.1982.10505323

Author: Jon B. Freiden

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2474261174

FWCI: 1.568

Cites: 17

Cited by: 20

Related to: 10