Work

Marketing as Exchange: A Theory of Transactions in the Marketplace

Year: 1978

Type: article

Source: American Behavioral Scientist

DOI: 10.1177/000276427802100406

Author: Richard P. Bagozzi

Institution: University of California, Berkeley

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2474802602

FWCI: 6.492

Cites: 20

Cited by: 220

Related to: 10