Work

Die Wirkung von Glaubwürdigkeit in der Marketingkommunikation

Year: 2010

Type: book

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-8493-7

Author: Franziska Küster-Rohde

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2475501024

FWCI: 0.865

Cites: 8

Cited by: 8

Related to: 10