Work

Channel Integration Towards Omnichannel Management: a Literature Review

Year: 2016

Type: conference-paper

Source: Alexandria (UniSG) (University of St.Gallen)

Authors: Tobias Mirsch, Christiane Lehrer, Reinhard Jung

Institution: University of St.Gallen

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2475798376

FWCI: 20.29

Cites: 37

Cited by: 88

Related to: 10