Work

Adding store to web: migration and synergy effects in multi-channel retailing

Year: 2016

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-07-2015-0103

Authors: Edoardo Fornari, Daniele Fornari, Sebastiano Grandi, Mario Menegatti, Charles F. Hofacker

Institutions: University of Parma, Università Cattolica del Sacro Cuore, Florida State University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2475856486

FWCI: 16.65

Cites: 63

Cited by: 79

Related to: 10