Work

Roots and Development of Consumer Culture Theory

Year: 2015

Type: book-chapter

Source: Research in consumer behavior

DOI: 10.1108/s0885-211120150000017003

Author: Sidney J. Levy

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2476977946

FWCI: 1.745

Cites: 20

Cited by: 8

Related to: 10