Work

What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny toward a Brand Narrative

Year: 2015

Type: book-chapter

Source: Emerald Group Publishing Limited eBooks

DOI: 10.1108/s1548-643520150000012001

Authors: Allison R. Johnson, Matthew Thomson, Jennifer Jeffrey

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2478049709

FWCI: 6.981

Cites: 62

Cited by: 24

Related to: 10