Work

The Nature and Understanding of Value: A Service-Dominant Logic Perspective

Year: 2012

Type: book-chapter

Source: Review of marketing research

DOI: 10.1108/s1548-6435(2012)0000009005

Authors: Stephen L. Vargo, Robert F. Lusch

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2478425978

FWCI: 20.8

Cites: 16

Cited by: 105

Related to: 10