Work

Agency and Communion as a Framework to Understand Consumer Behavior

Year: 2015

Type: book-chapter

Source: Cambridge University Press eBooks

DOI: 10.1017/cbo9781107706552.017

Authors: Didem Kurt, Jeremy Frimer

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2478660896

FWCI: 6.981

Cites: 139

Cited by: 15

Related to: 10