Work

Heritage Brand Management in Public Service Broadcasting

Year: 2010

Type: book-chapter

Source: Palgrave Macmillan UK eBooks

DOI: 10.1057/9780230277113_11

Authors: Gregory Ferrell Lowe, Teemu Palokangas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2480069979

FWCI: 3.476

Cites: 57

Cited by: 6

Related to: 10