Work

Akustische Reize als Instrument der Markenkommunikation

Year: 2005

Type: book

Source: Deutscher Universitätsverlag eBooks

DOI: 10.1007/978-3-663-09233-9

Author: Simone Roth

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2480327993

FWCI: 1.219

Cites: 1

Cited by: 40

Related to: 10