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Year:
2014
Type:
book-chapter
Source:
Advances in media, entertainment and the arts (AMEA) book series
DOI:
10.4018/978-1-4666-6190-5.ch014
Authors:
Theresa Steffens,
Thomas Döbler
Institution:
Hochschule Macromedia
Language:
English
Topic:
Service and Product Innovation
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
closed
OpenAlex ID:
W2480468972
FWCI:
3.496
Cites:
50
Cited by:
8
Related to:
10