Work

The Price Advantage

Year: 2010

Type: book

Source: Wiley eBooks

DOI: 10.1002/9781118267653

Authors: Walter L. Baker, Michael V. Marn, Craig C. Zawada

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2480555940

FWCI: 1.73

Cites:

Cited by: 27

Related to: 10