Work

Understanding Advertising Effectiveness from a Psychological Perspective: The Importance of Attitudes and Attitude Strength

Year: 2007

Type: book-chapter

Source: SAGE Publications Ltd eBooks

DOI: 10.4135/9781848607897.n5

Authors: Derek D. Rucker, Richard E. Petty, Joseph R. Priester

Institution: University of Southern California

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2480770549

FWCI: 9.847

Cites:

Cited by: 27

Related to: 10