Work

The Behavioral and Intermediate Effects of Advertising on Firm Performance: An Empirical Investigation of the Restaurant Industry

Year: 2015

Type: article

Source: Journal of Hospitality & Tourism Research

DOI: 10.1177/1096348015597031

Authors: Jewoo Kim, Jinhyun Jun, Liang (Rebecca) Tang, Tianshu Zheng

Institutions: Iowa State University, University of Hawaiʻi at Mānoa

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2481179050

FWCI:

Cites: 81

Cited by: 15

Related to: 10