Work

Self-Threats and Consumption

Year: 2015

Type: book-chapter

Source: Routledge eBooks

DOI: 10.4324/9780203105337.ch22

Authors: Jaehoon Lee, L.J. Shrum

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2481219271

FWCI: 7.082

Cites: 59

Cited by: 10

Related to: 10