Work

16 Multisensuales Markendesign als Basis ganzheitlicher Markenkommunikation

Year: 2007

Type: book-chapter

Source: Vahlen eBooks

DOI: 10.15358/9783800643011_319

Author: Karsten Kilian

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2481301986

FWCI: 23.54

Cites:

Cited by: 50

Related to: 10