Work

Profilierung von Marken mit Sponsoring und Events

Year: 2005

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-322-84747-8_16

Authors: Christoph Burmann, Axel Nitschke

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2481970406

FWCI: 3.963

Cites: 14

Cited by: 9

Related to: 10