Work

The Impact of the Marketing Mix and Sustainability on Shaping Consumer References Towards Non-food Stores

Year: 2014

Type: preprint

Source: SSRN Electronic Journal

Authors: Cătălin Postelnicu, Dan‐Cristian Dabija, Teodor Mihali, Vasile Dinu, Ioana-Nicoleta Abrudan

Institutions: Babeș-Bolyai University, Bucharest University of Economic Studies

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W248248465

Cites: 48

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Related to: 10