Work

Handbook of Research on Effective Marketing in Contemporary Globalism

Year: 2014

Type: book

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-4666-6220-9

Authors: Bryan Christiansen, Salih Yıldız, Emel Yıldız

Institution: Gümüşhane University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2483252744

FWCI: 2.599

Cites:

Cited by: 32

Related to: 10