Work

Effects of Conditioning in Advertising

Year: 2011

Type: book-chapter

Source: Oxford University Press eBooks

DOI: 10.1093/acprof:oso/9780199735969.003.0157

Authors: Todd R. Schachtman, Jennifer Walker, Stephanie Fowler

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2483780384

FWCI: 3.266

Cites: 78

Cited by: 10

Related to: 10