Work

Engaging Consumers through Branded Entertainment and Convergent Media

Year: 2015

Type: book

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-4666-8342-6

Authors: Martí Parreño, José, Ruiz Mafé, Carla, Scribner, Lisa L.

Institution: Aarhus University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2483889435

FWCI: 4.439

Cites:

Cited by: 28

Related to: 10