Work

Product tastes, consumer tastes

Year: 2010

Type: book-chapter

Source: Oxford University Press eBooks

DOI: 10.1093/acprof:oso/9780199578061.003.0005

Author: Sophie Dubuisson-Quellier

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2484299771

FWCI: 10.64

Cites:

Cited by: 26

Related to: 10