Work

Neuere Optionen der Werbeetatplanung

Year: 2007

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-9069-3_13

Author: Hartwig Steffenhagen

Institution: RWTH Aachen University

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2484694390

FWCI: 4.703

Cites: 25

Cited by: 6

Related to: 10