Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment
Year: 2016
Type: article
Study design: Observational Study
Source: Current Issues in Tourism
Authors: Maja Šerić, Josip Mikulić, Irene Gil-Saura
Institutions: Universitat de València, University of Zagreb
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2484727329