Work

Markenmanagement im Handel

Year: 2000

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-86933-3

Authors: Dieter Ahlert, Peter Kenning, Dirk Schneider

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2484734080

FWCI: 10.97

Cites:

Cited by: 66

Related to: 10