Work

The Marketing Audit

Year: 1995

Type: book-chapter

DOI: 10.1007/978-1-349-23858-3_8

Authors: Martin Christopher, Malcolm McDonald

Institution: Cranfield University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2484787227

FWCI: 6.114

Cites:

Cited by: 14

Related to: 10