Work

The Handbook of Marketing Research

Year: 2006

Type: book

Source: Sage eBooks

DOI: 10.4135/9781412973380

Authors: Rajiv Grover, Marco Vriens

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2484809223

FWCI: 11.29

Cites:

Cited by: 230

Related to: 10