Work

Persuasive Electronic Word-of-Mouth Messages in Social Media

Year: 2016

Type: article

Study design: Observational Study

Source: Journal of Computer Information Systems

DOI: 10.1080/08874417.2016.1181501

Authors: Shasha Teng, Kok Wei Khong, Alain Yee Loong Chong, Binshan Lin

Institutions: Taylor's University, University of Nottingham Malaysia Campus, University of Nottingham Ningbo China, Louisiana State University in Shreveport

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Ministry of Higher Education, Malaysia

Awards: G1757167947, 开放式电子物流体系的运行机理及其类神经网络扩散模型研究

OpenAlex ID: W2485327418

FWCI: 25.67

Cites: 76

Cited by: 107

Related to: 10