Work

Vermittlung emotionaler Erlebniswerte

Year: 1986

Type: book

Source: Konsum und Verhalten

DOI: 10.1007/978-3-662-22592-9

Author: Franz-Josef Konert

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2485763649

FWCI: 11.45

Cites:

Cited by: 38

Related to: 10