Work

Where Marketing Causes Trouble

Year: 2013

Type: book-chapter

Source: Palgrave Macmillan UK eBooks

DOI: 10.1057/9781137353290_2

Authors: Verena E. Stoeckl, Marius K. Luedicke

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2485957331

FWCI: 2.023

Cites: 40

Cited by: 5

Related to: 10