Work

Revolution in Marketing: Market Driving Changes

Year: 2014

Type: book

Source: Springer eBooks

DOI: 10.1007/978-3-319-11761-4

Author: Harlan E. Spotts

Institution: Western New England University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2486527686

FWCI: 2.037

Cites:

Cited by: 16

Related to: 10