Work

Theorizing Advertising: Managerial, Scientific and Cultural Approaches

Year: 2011

Type: book-chapter

Source: SAGE Publications Ltd eBooks

DOI: 10.4135/9781446222454.n6

Author: Chris Hackley

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2486544680

FWCI: 8.164

Cites: 75

Cited by: 11

Related to: 10