Work

The impact of brand health on customer equity

Year: 2016

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2016.07.001

Authors: Abas Mirzaei, Chris Baumann, Lester W. Johnson, David Gray

Institutions: Macquarie University, Seoul National University, Swinburne University of Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2486723115

FWCI: 1.557

Cites: 69

Cited by: 10

Related to: 10