Work

“Spreading the Good Word”: Toward an Understanding of Brand Evangelism

Year: 2014

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-10873-5_259

Author: Samuel K. Doss

Institution: Florida Institute of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2486853512

FWCI: 13.98

Cites: 59

Cited by: 70

Related to: 10