Work

Introduction to consumer value

Year: 1999

Type: book-chapter

Source: Routledge eBooks

Parent work: Consumer Value: A Framework for Analysis and Research

DOI: 10.4324/9780203010679-5

Author: Morris Holbrook

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2486941627

FWCI: 17.85

Cites: 24

Cited by: 617

Related to: 10