Work

Creating Value in School Education Marketing Through the Cocreation Process – A Conceptual Paper

Year: 2012

Type: book-chapter

Source: Advances in educational administration

Parent work: The Management and Leadership of Educational Marketing: Research, Practice and Applications

DOI: 10.1108/s1479-3660(2012)0000015013

Author: James Seligman

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2487493668

FWCI:

Cites: 89

Cited by: 5

Related to: 10