Work

Beyond the pleasure principle

Year: 2001

Type: book-chapter

Source: Routledge interpretive marketing research series/Routledge interpretive marketing research

DOI: 10.4324/9780203361283.ch15

Author: Robert Grafton Small

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2488616645

FWCI: 26.24

Cites:

Cited by: 103

Related to: 10