Work

Midstream social marketing and the co-creation of public services

Year: 2016

Type: article

Source: Journal of Social Marketing

DOI: 10.1108/jsocm-05-2015-0025

Author: Matthew Wood

Institution: University of Brighton

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2489075403

FWCI: 10.41

Cites: 60

Cited by: 42

Related to: 10