Work

Erfolgsfaktoren des Sportsponsorings bei Großereignissen

Year: 2008

Type: book

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-9696-1

Authors: Frank Huber, Isabel Matthes, Lars Dreckmeier, Holger Schunk

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2489145406

FWCI:

Cites: 2

Cited by: 7

Related to: 10