Work

City-of-Origin Effects in the German Beer Market: Transferring an International Construct to a Local Context

Year: 2006

Type: book-chapter

Source: Advances in international marketing

DOI: 10.1016/s1474-7979(06)17009-x

Authors: Patrick Lentz, Hartmut H. Holzmüller, Eric Schirrmann

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2489346302

FWCI: 1.462

Cites: 58

Cited by: 21

Related to: 10